Over the years brands have always tried to do something new. When you go into Bath & Body Works customers smell the soaps and candles even before seeing them. I needed to do that but with a product that isn’t supposed to be scent first.
Meet Plumie, a scent first stuffed animal company. My goal was to cater stuffed animals through scent over feel.
Concept Sketches
Made For Little Souls
Each Plumie comes with a customizable gentle, kid-safe scent designed to help little ones. From lavender for soothing nerves to citrus for lifting, every aroma is chosen to support emotional balance in a soft comforting way.
Keep the Creativity!
Each Plumie comes home with a fully colorable drawstring bag for your little one to draw and color. Bags change through the seasons so you are guaranteed to get something different.
