Two laptops on an In-N-Out Burger table display the restaurant website, with a drink cup nearby.

IN-N-OUT WEB REFRESH

UI/UX Design

In-N-Out has been loyal to it’s customers since the 40s and while it has such a strong customer base, the website needs to update with modern times. The goal is to enhance usability, accessibility, and overall customer experience while maintaining the company’s classic brand identity. What if they had an app?

Vintage In-N-Out Burger stand with employees serving smiling customers at a drive-in counter
Vintage In-N-Out Burger sign with arrow on pole in black and white

Authentic. Classic. Your Go-To

In-N-Out Burger is an American fast-good chain knows for it’s fresh, high-quality burgers, fresh house made fries, and classic milkshakes. Founded in 1948 in Baldwin Park, California, the company is still family-owned and operated primarily in the western United States. The simplistic menu offers fast service and quality that never waivers.

Project Overview

In-N-Out has been loyal to it’s customers since the 40s and while it has such a strong customer base, the website needs to update with modern times. The goal is to enhance usability, accessibility, and overall customer experience while maintaning the company’s classic brand identity.

Smartphone displaying In-N-Out menu, propped on a tray table beside a drink and fries
Laptop on a patio table displaying a restaurant website with red umbrellas and storefront in the background
Person holding tablet displaying a restaurant website in a drive-thru lane

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